I am an enthusiastic digital marketer eager to apply my knowledge, expand my skills, and contribute to impactful marketing efforts. With a strong foundation in performance marketing, content creation, SEO, and paid campaigns, I aim to help businesses grow and achieve measurable results.

This portfolio showcases my journey so far-featuring projects, achievements, and areas of expertise that reflect my passion for continuous learning and improvement. I thrive in collaborative environments and am committed to staying ahead of industry trends to deliver innovative solutions.

I look forward to new challenges, meaningful collaborations, and opportunities to grow. Let’s connect and build something great together!

Experience:

Here’s a collection of the standout insights gleaned from my journey over the past year at Skillslash PVT LTD, all crafted to showcase my skills and contributions with clarity:

Key Highlights from at Skillslash PVT LTD

Mastery in On-Page SEO

  • I meticulously optimized WordPress blogs, incorporating meta tags, keyword placement, internal linking, and schema markup-all aimed at climbing the search rankings.
  • A keen focus on content structure and readability was central to elevating user experience and engagement.

Victories in Keyword Optimization

I successfully secured top ranks for several high-value keywords such as:

  • Data Science Course in Kolkata
  • Data Science Course in Aurangabad
  • Data Science Course in Ludhiana
  • Web Development Course in Hyderabad.

By honing in on competitive local keywords, I significantly boosted website traffic.

Off-Page SEO

  • Cultivated high-quality backlinks from reputable sites to enhance domain authority.
  • Executed outreach via LinkedIn, along with social bookmarking and article submissions to elevate rankings further.

Content Marketing & Strategic Planning

  • Developed SEO-friendly blogs tailored specifically for target audiences, which led to increased traffic and engagement.
  • Strategically scheduled content releases to ensure a steady growth trajectory.
  • Applied data-driven strategies to amplify organic reach effectively.

Social Media Integration

  • Leveraged platforms like Facebook and LinkedIn to broaden blog visibility and funnel traffic back to the website.
  • Crafted highly engaging social media posts that bolstered brand awareness considerably.
  • Merged SEO practices with social media tactics for optimal impact.

Collaborative Team Efforts & Influence

  • Partnered closely with designers and other creators to roll out visually compelling campaigns that truly resonate.
  • Ensured that our SEO tactics were aligned with wider marketing objectives for cohesive digital growth.

Tangible Results Achieved

  • Within just six months, I attained first-page rankings for multiple high-stakes keywords amid stiff competition.
  • My strategic approach led to a substantial uptick in organic traffic.
  • Integrated digital campaigns significantly enhanced social media interaction levels.

Why This is Important

  • Results-Oriented: A proven track record of elevating rankings, boosting traffic, and enhancing engagement metrics.
  • Expertise Across Digital Frontiers: Strong command over both on-page & off-page SEO alongside effective content strategies.
  • Comprehensive Growth Approach: Proficiently fusing SEO with content creation and social media efforts for meaningful business outcomes.
  • Local Search Specialist: Focused expertise on optimizing searches based on location—essential for today’s market dynamics.

This past year has truly transformed my understanding of SEO and digital marketing; I’m eagerly looking forward to what lies ahead!

Google Ads

Google Ads Specialist:​

  • Launched a budget-conscious Google Search Ads campaign to increase digital marketing portfolio visibility and drive qualified recruiter leads.
  • Planned and executed focused keyword research with compelling ad copy to maximize engagement and lead generation efficiency.
  • Optimized campaign performance through strategic bid management and negative keyword implementation, improving lead quality and cost-effectiveness.
  • Achieved consistent lead generation aligned with budget goals, demonstrating strategic data-driven decision-making and impactful campaign optimization.

Project: Google Search Ads Lead Generation for Portfolio Visibility

Google search (CPC, CTR, Conversions)
Google search (Lead funnel)
Facebook ads

Facebook Ads Specialist:​

  • Executed a Facebook lead generation campaign to promote a personal portfolio site, achieving high-quality leads within a limited budget.
  • Utilized Meta Ads Manager to create optimized lead forms, define target audiences, and manage campaign performance.
  • Applied strategic targeting and ad creative optimization to increase engagement and reduce cost per lead (CPL).
  • Gained practical hands-on experience in performance marketing, social media advertising, and data-driven campaign analysis.
Email Marketing Specialist

Email Marketing Specialist:

  • Executed a targeted email campaign via Mailchimp to showcase a digital marketing portfolio to relevant recruiters and hiring professionals.
  • Designed mobile-responsive email templates using Mailchimp and Canva, ensuring consistent branding and improved user experience.
  • Performed list segmentation and A/B testing on subject lines and CTAs to boost engagement metrics.
  • Monitored open rates, CTR, and bounce rates to optimize outreach, while ensuring GDPR and CAN-SPAM compliance.

Project: Experienced Performance Marketer with a Track Record of Success

Email Campaign Performance
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